Cloud Data Management turns the once unpopular data backup into a valuable resource for businesses.
Backup drives and recovery solutions have not had a good reputation for a long time. The market stagnated, was marked by the same providers who sold the same solutions: solutions that restricted users. Managing and securing business data and personal information was a tedious task that was dreaded by IT teams.
Backup has become more complex and has been seen as an insurance policy than a functional business asset. It was something that companies had to invest in, but at the same time, they hoped they would never use it. This attitude often led to backup as a waste of resources because it was not economical and inaccessible. The return on investment would only occur in the event of a disaster.
New Approach: Cloud Data Management
And now the cloud. It should change the IT landscape forever, help businesses and consumers alike, and open the door to innovation. It also meant innovation in networking, security, and data management. The cloud has changed everything. It is no wonder that a recent study by the Cloud Industry Forum revealed that today, 88 percent of businesses are aware of some form of cloud-based service.
The cloud storage has enabled companies to redefine the data management landscape, transforming backup and recovery into value-adding functionality and usable business value. The cloud solutions has created the perfect platform to free businesses and consumers alike and their data from the shackles of legacy backup.
Cloud Data Management orchestrates mission-critical application data across private and public clouds while providing data management capabilities such as backup, disaster recovery, archiving, compliance, search, analysis, and copy data management on a single, widely available platform.
It is no longer self-evident that companies, as before, neglected the data they had saved, but spent hours, sometimes even days, saving them. Instead, all stored data is easily accessible anytime, anywhere through a cloud application and Google-like predictive search. Cloud management makes that possible.
Secured data now has the potential to become a valuable asset. With IDC predicting that global data volume will reach an incredible 180 zettabytes by 2025, it opens up a wealth of valuable business benefits. For CIOs, this creates a world of opportunities where they can leverage their data to create value without the limitations of infrastructure.
“Still, not many companies use cloud data management. Why actually?
The myths refute
Some companies are slow in their ability to fully understand the world and the potential of the cloud. This is due to a variety of reasons, but often it is about the fear of the unknown and the inevitable misunderstandings that arise when something new breaks into an otherwise static scene that disturbs and changes the status quo.
Myth 1: “Time is money – and changing backup systems takes too long.”
Some companies find that switching from their old backup software and recovery system to a new solution is far too costly, and the adoption of cloud-based solutions and technologies is associated with downtime and deployment times. The transition itself is considered lengthy and complex. Even the thought is often enough to convince some CIOs that the effort is not worth it.
However, the truth is that deploying legacy backup solutions often takes days, while implementing a Cloud Data Management system can be completed in just 30 minutes. These 30 minutes are well-spent time, as the solution now allows businesses to recover data almost instantly.
Myth 2: “Security has never been so important – and the cloud is not safe.”
The Cloud Industry Forum has also found in its study that security concerns are the most frequently cited barrier (for 48 percent of respondents) when it comes to transforming a business digitally, including the introduction of cloud technologies.
For businesses today, data is the most valuable and important asset. Effective protection of this data is therefore crucial to the success and future growth of the entire enterprise. If data protection in the company is insufficient and an incident or breach occurs, the reputation, the brand and thus the entire company is at risk. Therefore, some companies are hesitant to pursue new strategies and to opt for digitization and cloud technologies.
However, Gartner predicts that 60 percent of companies implementing appropriate cloud visibility and control tools by 2018 will have one-third fewer security outages. And, if Amazon can build a $ 150 billion business like Amazon Web Services based on cloud technologies, is proof that the cloud is safer than many believe?
The reality is that many companies have not yet recognized the promise and potential of the cloud because of limitations within their own infrastructures or fear of the unknown.
But with data volumes growing at a faster rate than ever before and more stringent data protection regulations recently adopted, such as the GDPR, businesses need to adapt. Otherwise, they run the risk of being left behind.
Changes are not always popular, but sometimes change is needed to improve something. Backup should be simple, scalable, and cost-effective today, which traditional solutions cannot always deliver in this combination. The courage to rely now on database management in cloud computing pays off in any case.