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5 Best Ecommerce Business Intelligence Tools in 2020

By April 21, 2020No Comments9 min read
Ecommerce Business Intelligence Tools

Business Intelligence Tools will help your company in taking critical decisions. These tools will provide helpful data for your business. Thus, your business leaders can make better decisions. However, it is very difficult to find the perfect BI tool for your organization.

If you want your business to succeed, then you should invest in data analytics. You can use modern tools for predicting your customer behavior. This is especially important for the eCommerce industry. They need to show relevant products to their customers. Customer’s expectations are changing with time. Thus, it is very difficult to predict their behavior. You need to analyze a huge amount of data for predicting their behavior. BI Tools will help you in analyzing this data. Thus, it is cost-effective. Also, these tools will help you in taking better decisions. It will improve the efficiency of your team. In this article, we are going to talk about the best eCommerce BI tools available in the market.

  1. Tableau

This is currently the most famous data analytics solutions available in the market. It has been ruling the market for 10 years now. Tableau Online is also available now. This tool is famous due to its simple UI. You can easily learn about the features of this tool. This tool is perfect for beginners. This tool will allow you to create your own custom dashboards. Thus, it is one of the best BI tools available in the market.

Tableau mainly focuses on the data visualization part. You can use modern dashboards for analyzing your data. Also, it will allow you to collect data from various different sources. It is very easy to integrate this tool with your existing data infrastructure. Thus, you can quickly start analyzing your data.

Tableau is one of the most popular BI tools in the market. It offers unbeatable features to its users. You don’t need any coding skills for using this tool. There are many scripts that you can use for enhancing the functionality of this program. Tableau UI is very simple. Thus, even normal users can easily use this application. This app is also available for smartphone devices. Thus, you can also run it on your smartphones.

It is also easy to integrate it with other third-party tools. If you want to embed graphs and analytical dashboards, then you can integrate with the Salesforce platform. This tool will also help your employees in collaborating with each other.

Why is Tableau Perfect for eCommerce?

Ecommerce websites collect data from various sources. Thus, it can be difficult to combine all these data. Tableau is providing many tools like Tableau Prep for its users. These tools will help you in combining these complex data. Thus, your IT department will have more time to focus on important things.

  1. Microsoft Power BI

If you love using Microsoft tools, then you are going to love their BI tool. There is tough competition between Power BI and Tableau. Both platforms are providing amazing features to their users.

MS Power BI is a completely cloud-based application. It will help you in visualizing and analyzing your data. You will find various features like dashboards and content packs on this site. Thus, you can easily collect data. Power BI will help you in collecting data from cloud-based platforms. You can access this data on their mobile app or website. It will even allow you to directly embed it into your system.

The best thing about this tool is that they are offering a free desktop version to its users. There are some storage limitations in the free version of this tool. However, it is perfect for small business owners. If you have a small store, then you should use this data. The UI of this tool is complicated. You need to learn about various things in this tool. However, the dashboard is more extensive when compared to other tools. This tool can also collect data in real-time. Thus, you can instantly analyze your data.

If you need more power, then you can buy the paid version of this tool. You will find more features in Power BI Premium and BI Pro. These tools will help you in working with larger data sets. Also, you can implement access controls. You can easily integrate this tool with Office 365. Most eCommerce businesses are already using Office 365 for doing their daily tasks. Thus, this tool is perfect for them. If you already have an E5 subscription, then you don’t need to buy the Power BI subscription separately. You will automatically get access to the paid version of this tool.

This tool is more complex when compared to other tools on this list. Thus, you might need professional assistance.

Why is Power BI Perfect for eCommerce?

This tool is perfect for people that have small stores. If you already have a good business, then you should try the Pro version of this tool. It is more advanced when compared to other BI Tools.

  1. Looker

This tool is also very similar to other BI tools. However, there is a major difference between Looker and other BI tools. This tool works in-database. Also, it supports many relational databases like PostgreSQL and Redshift. Thus, you can collect data in real-time. Also, this tool will instantly generate a dashboard for you. This tool can be accessed in your browser. Hence, you don’t need to worry about installing any software in your system.

This tool also has its own coding language known as LookML. This will help you in quickly building SQL queries. You can write these queries without having any knowledge about data analytics.

Why is Looker Perfect for eCommerce?

This tool offers various modules to its users. These modules are like pre-built functions. Thus, you don’t need to worry about coding anything.

Looker also offers special features to eCommerce stores. There is also a category and brand affinity function in this tool. This function will show you the relation between products and brands. Thus, you can find the best product for your customers. This tool will help you in finding the perfect products and brands for your customers.

  1. Chartio

Chartio is very famous because of its dashboards. This tool will help you in collecting and analyzing data in real-time. Chartio is more complicated when compared to Tableau. They don’t provide a drag-and-drop feature to their users. This tool will help you in collecting data from various data sources, SSH tunnels, and cloud. You can write SQL-like queries in this tool. If you want to check your data, then you can open your dashboard.

This tool is perfect for people that have basic SQL knowledge. You can create powerful dashboards by using this tool. Thus, it will help you in analyzing your complex data. Most developers like using this tool.

Why is Chartio Perfect for eCommerce?

This tool will allow you to collect from various data sources. Thus, it is perfect for eCommerce stores. For example, this tool will help you in connecting with Outbrain, DoubleClick and Bing Ads. This feature is missing in many BI tools. Thus, this tool is perfect for eCommerce stores that want to collect data from multiple sources.

  1. Sisense

This is a complete Business Intelligence platform. You don’t need to add any add-ons in this tool. Sisense is famous due to its flexibility and scalability. It can directly extract data from your server cache. Thus, it can process your data very fast.

This tool is also more cost-effective when compared to their tools. If you are using in-chip resources, then your RAM will be free. Thus, it will help you in managing your computing resources.

Sisense also offers powerful features to its users. You can use features like automatic data recognition for collecting your data. Also, it will help you in blending your data. They are offering flexible pricing policies to their users. Thus, even small stores can afford this tool.

Why is Sisense Perfect for eCommerce?

If you are running an eCommerce store, then even unstructured data is important for you. You need to collect data like tweets, likes, and clicks. These things will help you in understanding your customer expectations. This is the main advantage of predictive analytics.

This tool will help you in collecting your customer’s data. It will also process this data. Thus, you can use the result for offering more relevant services to your users. This tool is also offering built-in dashboards to its users. You can try Retail Distribution Template. They are offering 5 different dashboards to eCommerce stores. Thus, you don’t need to worry about creating your dashboard from scratch.


These are the most famous BI tools available in the market. There are many more tools available in the market. The perfect tool will depend on your business needs. If you are already using MS 365, then you should try Power BI. Similarly, Chartio is perfect for business owners that want access controls. These tools will help you in understanding your customer behavior. Thus, you can provide better products to your customers. If you need more tips regarding BI tools, then you can contact Bleuwire.

Contact us today to learn about Bleuwire™  services and solutions in how we can help your business.