Digital transformation has become a necessity for most enterprises. Technology has transformed the business landscape. Almost everyone owns a smartphone. It is also important to evolve your business with time.
According to a report by PwC Digital IQ report, more than 82% of top-tier companies are paying more attention to digital tech. More than 70% of companies are working on a digital adoption strategy. But, there are many digital adoption challenges that you have to overcome. In this article, we are going to talk about common digital adoption challenges.
Fear of Change
Most of the organizations and companies are resistant to change. They have worked for years with legacy technology. Thus, they don’t want to move to new technology. But, these legacy systems are no longer useful for businesses. You can’t use these systems for running modern applications or services. Most of the stakeholders don’t see the Return of Investment of these investments. They don’t understand the benefits of modern technology.
IT department heads should show the ROI of digital transformation to stakeholders. Digital adoption is important for every business. It will transform your whole workspace. Your employees will become much more productive. Also, your IT department doesn’t need to waste their time on legacy technology. It is also difficult to maintain legacy technology. You need skilled people for maintaining these systems.
IT leaders should provide accurate data to the stakeholders. They should compare the ROI of digital adoption with the ROI of maintaining legacy technology. IT leaders should work with other stakeholders. It is important to mention all the important metrics like downtime. Legacy technology is more prone to downtime. You need to hire experts that can maintain these systems. Also, the long term ROI of digital transformation is much better.
Lack of strategy
Most medium-sized companies don’t have a proper adoption strategy. If you want to succeed in digital transformation, then you must have a proper strategy. You should think about which digital solutions will be perfect for your company. Your strategy should contain all the important points. You should address all the major concerns about ROI, training, and costs. It is also important to cut business disruption. Your main aim is to show how digital transformation can improve your employee efficiency.
The whole digital adoption process will be driven by your employees. Thus, it is important to make them a part of the process. You should ask your employees about the challenges they are facing. This will help you in creating your plan. You should do the following things:
- Proper assessment of your current technology processes
- Understand what technology your competitors are using
- Stay up to date with current tech trends
- Evolve according to your customer expectations
You should focus on your technology investment according to your customer expectations. The main aim of digital adoption is to replace legacy technology with modern technology.
If you want to succeed in digital adoption, then you should first gather your customer data. You should use your customer data for developing your strategic plan. Most of the businesses have data that lack integration. Also, they can’t use their data for making business decisions.
You can fix this by focusing on Business Process Management or BPM. Companies can use various technologies for gathering real-time data. They can use dashboards for gathering this data. You can use the following technologies for achieving BPM:
- There are various process business analytics software that will allow you to identify business trends
- You can use cloud content managed platforms for connecting your data stores
- There are various UCC tools available in the market that you can streamline your work process
- You can use various automation tools for removing repetitive manual tools
Using Legacy Technology
Most companies try to use new technology on top of their old technology. They will try to run modern applications on legacy systems. If you want to achieve your business goals, then you must create a strong cloud strategy. It will help you in reimagining your whole IT infrastructure. You should focus on increasing your computation power. Also, it is important to increase your storage space. You should try to align your business with technology. Your main aim should be to adopt important technologies like the cloud. These technologies will help you in lowering your operational costs.
These days, users use a lot of different channels for buying things online. They can use their laptop for shopping on your website. Customers can also use their mobile devices for opening your store. Thus, they can use different channels for shopping on your website.
If you are only working on your website, then you can lose a lot of potential customers. It is important to provide many sales channels. You should also work on providing better customer service. It is important to expand your business by using different marketplaces. You can create an Android app for your mobile customers.
Companies should try to target all the platforms. Also, you need to adopt a customer service system that can handle all these platforms. If you are not moving to many channels, then you can lose a lot of your customers. This step is not necessary for some businesses. But, it is still worth the investment.
The digital world is only going to evolve with time. Thus, businesses also need to evolve with time. It is important to remove legacy technology. Digital technology will help you in accelerating your business process. It will also help you in expanding your market. You can also hire an MSP. They will help you in upgrading your legacy technology. If you want more tips about digital adoption, then you can contact Bleuwire.