Skip to main content

How to Build an Effective IT Strategy

By June 9, 2020No Comments6 min read
IT Strategy for business

There are various advantages of responding quickly to an emergency or crisis. COVID-19 lockdown is the best example of this. Many businesses lost their revenues due to the lockdown. Restaurants started accepting online delivery orders due to the lockdown. According to a report by BBC, billions of people were under lockdown in the month of April and May. There are still no coronavirus vaccines available. Thus, many health officials think that there will be a second wave of coronavirus in the fall. Every business should work on creating a business strategy. This business strategy should consider factors like floods, hurricanes, earthquakes, and global pandemic. In this article, we are going to share some tips that will help you in developing an effective IT strategy.

  1. Identify and communicate your business goals

Most businesses ignore this step. You need to make sure that everyone knows about your business goals. Also, you should write your goals down for making sure that everyone is involved.

A documented IT strategy will provide you a vision of your business goals. It will help you in managing and allocating your IT resources. Also, your IT strategy should help you in achieving your business goals. If your business units have different objectives, then it can be disastrous for your company.

  1. Internal Consultation

The CTO of your company should take a positive approach from your employees. They should be open to new ideas and strategies. People that have worked for a long time in your company can bring a lot to the temple. They have seen more crisis situations in their career.

However, young employees don’t care about old methods. They can find innovative solutions for an existing problem. Thus, diplomacy matters in your business. If some team thinks that they are valued, then they will follow all the strategic plans. They will make sure that all the team members are executing your plan. Low morale will lead to a drop in the productivity of your employees. Thus, your most important employees might leave during this crucial period. You need to make sure that the morale of your employees is good during this pandemic. This will help them in becoming more productive during this pandemic. Thus, they will help you in accomplishing your business goals.

  1. External consultation

This step will involve many employees that you have already consulted internally. Your project manager should understand that customer experience is the most important thing. If your customers are happy with your services, then they will stick with your product. Thus, it is important to provide a better customer experience.

You need to give special consideration to your customers and clients. Many people think that the ultimate aim of any business is to make more money. However, this is not true. The main aim of any business is to produce a good product or service that will people buy. They should create a service that their users will use for a long time. Also, their customers will recommend their products and services to other people. Product development should be the most important part of your business strategy. If you don’t have a good product, then you can’t make money.

There are many methods to connect with your clients and customers. Companies were using email and surveys for connecting with their customers. However, you can also use social media for connecting with their customers. This is considered as the best method for connecting with your customers as it is very simple. For example, you will find that many people are complimenting and complaining about several products. They can use twitter for contacting the company customer service. Also, your customers will expect prompt replies from your company. They don’t care about holidays or weekends. If your product is viral on Twitter, then it will help you in increasing your revenue. However, Twitter can also affect your product if you are not responding to your user’s queries.

Social media is one of the best methods to collect valuable information. This information will help you in getting a competitive advantage over other companies. If your users are complementing your product on social media, then it will attract more users. Thus, it will ultimately help you in increasing your business revenue. You can also use surveys and emails for collecting information from your customers.

  1. Gathering Information

Your IT strategy will help you in creating a communication loop between your clients and business. If you are implementing your IT strategy correctly, then it will help your product service in improving. You can use your customer feedback for improving your products. This will help you in ultimately delivering better products to your customers.

You need to set up a process that will help you in collecting feedback. Also, you should regularly respond to your customer feedback. This will help you in refining your business processes.

  1. Access to more experts

Your CTO should know about the skill requirements for the execution of your business plans. They should know if they want to hire a Python developer or a Java Engineer.

They should hire a company that can handle your software engineering tasks. This is better than hiring for specific positions. MSPs like Bleuwire will help you in creating a plan for your project. They will help you in handling most of your common IT tasks. Thus, your core team can work on your core products. You don’t need to worry about recruiting top tech talent. Your MSP provider will already have a team of top tech talents.


Your IT strategy should be adaptable as your goals will change with time. Most business goals will change according to market trends. Thus, you need to regularly update your IT strategy. You can use your customer feedback for creating a better product. If you need more tips regarding IT strategy, then you can contact Bleuwire.

Contact us today to learn about Bleuwire™  services and solutions in how we can help your business.