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How to Create a Digital Transformation Strategy

By January 4, 2020No Comments6 min read
Digital Transformation Strategy

Technology is changing with time. The Internet has become the most powerful tool for businesses. They can use technology for expanding their business. Thus, most of the companies are reconsidering their digital strategy. Companies are also assessing the capabilities of their infrastructure.  In the digital world, every business is actually a tech business. You can use technology for expanding your business in this interconnected world.

Most organizations already know that they need to change their IT strategy. A digital transformation strategy will help you in accessing your IT department. Thus, you can identify the changes that you need to make in your strategy. This will help you in competing with your competitors. Most companies think that they only need to adopt the latest technology. But, if you don’t have a good transformation strategy, then you will waste your resources and time.

What is Digital Transformation?

Digital technologies are changing with time. These digital innovations can affect your business strategy. Digital transformation will help you to modify key operations, services and processes of your business. These changes will help you in meeting your customer needs. Customer expectations are changing with time.

According to a report by IDC research, companies are rapidly transforming their business process. They are spending a huge amount of money on their IT infrastructure. Most of the companies are moving from analog operations to digital operations. They are using new technologies like AI for replacing their manual tasks. But, most companies think that only implementing new technology will help them. If you don’t have a good digital transformation strategy, then you are only going to waste your resources. Digital Transformation strategy will help you in beating your competitors. You can use digital tools for disrupting the market. In this article, we are going to give you some tips that you can use for creating an effective strategy.

  1. Understand your business goal

Most of the organizations are launching their initiatives without having a clear goal in mind. There can be many different reasons for upgrading your IT infrastructure. Some companies are still using legacy technology. Thus, they may think that they need to move to digital technology. But, most companies adopt new technology without understanding it. First, you need to understand the problem in your business operations. This will help you in finding a goal for your digital transformation. The BBC digital transformation initiative failed in 2013. They invested a huge amount of money in upgrading their technology. But, they never got any business results. The main problem was that they never had a clear goal in mind. They implemented different types of new technologies. These technologies disrupted its business operations. Technology is very important for any business. However, companies need to understand that they must have a clear goal. If you don’t have a clear goal, then your transformation strategy will fail.

  1. Assess your current platforms and technologies

Most of the organizations already have a good IT infrastructure. They are already using technologies like cloud technology for streamlining their business processes. First, you must assess whatever resources you already have. This will help you in developing a clear digital transformation strategy. You can directly change some of your IT infrastructure with new technology. It is also important to audit your existing solutions. This will help you in determining if these solutions are important for your business. You can replace all the solutions that are not important for your business. It is also important to keep the digital transformation goal in your mind. You might think that legacy technology is beneficial for your company in the short term. But, it can lead to many problems in the future.

  1. Look beyond your competition

Organizations only look at their competitors while planning their future strategies. This strategy used to work in the past. But, now it can create many blind spots in your business operations. If you want to beat your competitors, then you need to embrace new digital innovations. You should look outside your industry for finding new digital innovations. Digital technology quickly spreads from one industry to another industry. There are many well-established companies that didn’t recognize how technology is changing with time. This rendered their whole business model. Thus, it is important to look beyond your competition.

  1. Improve your customer experience

Internet and wireless technology have completely changed the way companies interact with their customers. You can use technologies like edge computing and cloud computing for delivering your services faster to your customers. These services will also help you in saving a lot of money. Large companies can always use their large budget for reaching to new customers. But, even small companies can now connect to their customers. The competition is growing day by day. Thus, it is important to provide good customer experience to your customers. This will help you in establishing your company as a brand. You should keep this in mind while developing your digital transformation strategy.

  1. Develop a timeline

It is not easy to transform your whole business. You can’t install new technologies in one day. Thus, you must create a timeline for your strategy. You can divide your whole strategy into different stages. Some changes are going to be easy like moving your workload to a new platform. But, some changes are going to be difficult that will require careful planning. Your IT department will also play a huge role in transforming your business operations. Most companies forgot about the human side of these digital changes. You need to train your employees about these technologies. Thus, you must first create a timeline for your whole transformation strategy.


It is important to upgrade your technology with time. But, you should have a proper strategy. First, you should understand the needs of your business. You should also assess your current technology. This will help you in finding solutions that are critical for your company. These tips will help you in creating a perfect digital transformation strategy for your business. Thus, you can change your IT infrastructure with very minimal disruption. If you need more tips regarding creating a digital transformation strategy, then you can contact Bleuwire.

Contact us today to learn about Bleuwire™  services and solutions in how we can help your business.